Marketing, at it’s core, comes down to the business.

It’s not a one-size-fits all deal.. not at all. To properly market, strengths, weaknesses (in services) and assets can power marketing campaigns. So, the goal of Artists Junction was to provide resources to the local artists and musicians.

1) Schmooze!

With social media schmoozing is something that is now done in front of the public. Leveraging local relationships is something that can instill integrity in your name and product. Connect and befriend the local Chamber of Commerce through LinkedIn and Facebook. Connect with venues and galleries through social media. Just connecting or “following” is not good enough. These are powerful relationships that deserved to be nurtured. To do that, show the businesses you are aware and a fan of their website, blog, news updates, and more.

2) Keep your portfolio current! Continue reading →